Revive. Revolutionise.
Africa's first
action-sports
super-campus.
Seven world-class, Olympic-grade venues planned across a 90,000+ m² site, with a 24,100 m² indoor campus near Table Mountain. Designed for UCI, WSL, IFSC, World Skate, FIFA and FIG competition - powered by recycled materials, circular water, and the Cape sun.
Total site area
90,000+
m² master site
Indoor campus
24,100
m² Olympic-grade
Capital programme
R820M - R1.2B
phased (ZAR), pre-acquisition
Projected revenue
R363M
Year 5, programme case - see the bridge
The vision
One site. Seven world stages.
Project Motion turns an undeveloped parcel beneath Table Mountain into a living campus where Olympic-caliber sport, broadcast media, and youth opportunity share the same floor plan. The site already has the bones - main-road access, electrical supply, a wastewater treatment plant for circular water, and the most photographed backdrop on the continent.
01
Compete
UCI, WSL and IFSC-grade venues capable of hosting World Cups, qualifiers and Olympic-pathway training.
02
Broadcast
Two on-site media studios, drone corridors and live-stream booths embedded in every venue.
03
Uplift
Free youth academies, school partnerships and 20-year community access guaranteed for grant compliance.
The seven venues
Seven disciplines, one campus.
Stoke Oasis Lagoon
Programmable surf, Cape coastal soul.
- Area
- 51,012 m²
- Capital
- R450-520M
- Standard
- Targeting
Table Flow Arena
UCI racing meets flatland, under one roof.
- Area
- 9,497 m²
- Capital
- R200-250M
- Standard
- UCI
Fynbos Flow Circuit
Africa's first UCI pump track.
- Area
- 23,820 m²
- Capital
- R100-140M
- Standard
- UCI
Coastal Flow Oasis
Olympic-grade skating, fully recycled.
- Area
- 4,426 m²
- Capital
- R45-65M
- Standard
- Olympic
Fynbos Ascent Hub
Africa's first IFSC sustainable climb.
- Area
- 1,436 m²
- Capital
- R25-35M
- Standard
- IFSC
Aerial Motion Park
Africa's first competitive trampoline & aerial arena.
- Area
- 3,200 m²
- Capital
- R55-85M
- Standard
- FIG
Field Hall
Futsal, basketball and volleyball under one convertible roof.
- Area
- 2,400 m²
- Capital
- R35-50M
- Standard
- FIFA
The ecosystem
More than a venue. A living powerhouse.
Project Motion is engineered as an interlinked network of nodes - sport, media, education, manufacturing and culture sharing the same floor plan. Proposed university collaborations are designed into the build from day one - prospective only, with no institution approached or committed - turning every venue into a live R&D, design and production lab for South Africa's next generation of engineers, designers, broadcasters and athletes.
Mechanical Engineering
Equipment R&D
Boards, bikes, ramps, rigs and safety hardware prototyped, tested and iterated on-site with athletes as live test pilots.
Electrical & Electronic Engineering
Wearable technology
Biometric sensors, impact telemetry, motion capture and on-board cameras proposed for development with prospective university student labs - no institution has been approached or committed.
Fashion & Textile Studies
Performance apparel
Technical apparel, team kits and sustainable fabric programmes co-designed with fashion schools and local manufacturers.
Architecture & Built Environment
Next-generation venues
Studio briefs to design future venues, modular structures and public spaces - taught on a working, real-world campus.
Media, Film & Broadcast Studies
Live production
Two on-site studios staffed in part by students - editing, directing, live-streaming events and producing the Building Motion docuseries.
Sports Science & Business
Athlete & enterprise pipeline
Performance science, coaching, sports management and entrepreneurship programmes anchored to the campus and its federations.
The media powerhouse
The biggest revenue engine isn't the venues. It's the content they generate.
Two on-site broadcast studios. Live UCI, WSL and IFSC World Cups. A flagship docuseries chronicling the build. 365 days a year of athlete, brand and community storytelling - all originating from the same campus, all owned, all monetisable in perpetuity. Project Motion is engineered as a media-first business with venues as the stage.
01
Live broadcast rights
Global World-Cup distribution, host fees and federation revenue shares.
02
Docuseries & long-form
Building Motion - a streaming-platform-ready chronicle of the campus.
03
Studio & sponsorship inventory
Two production studios for hire plus integrated sponsorship across every channel.
04
Library & licensing
Owned archive of every event, athlete and build - re-licensed for decades.
The long-term revenue engine
Venues depreciate. Content compounds.
The most valuable sports businesses in the world are no longer stadium operators - they are media companies. The companies named below are industry benchmarks referenced for comparison only - none is a partner of, or in any discussion with, Project Motion. Netflix proved subscription drama scales globally. ESPN and Fox Sports proved live rights command premium carriage fees for decades. Red Bull Media House proved an owned action-sports library, athlete IP and a flagship docu-engine can build a multi-billion-dollar brand without owning a single ball or league. Project Motion is built on the same playbook - owned venues, owned athletes, owned cameras, owned archive - generating compounding, long-tail revenue that outlives every event cycle.
Sustainability
Recycled by design.
Every venue is engineered to hit 70-90% recycled material content - ocean plastic molded into berms and panels, fly-ash concrete, reclaimed invasive-species timber, tyre-rubber matting. Water loops through the adjacent Melkbosstrand WWTW. Power comes from the Cape sun.
80-90%
Recycled material content across signature builds
100%
Renewable power target via on-site solar arrays
20-30%
Energy savings vs. comparable global venues
∞
Circular water loop with on-site WWTW
The numbers
Built for grants. Run as a business.
A capital programme of R820M - R1.2B across seven venues, underwritten by accreditation, tourism appeal and a 20-year community access charter - structured with the intention of qualifying for funding lines Project Motion intends to approach, including IDC, NLC, FIFA Forward, PIC and DBSA. No funder has been approached or committed.
R450M
Current raise
R1.8 - 2.0B
Year-5 valuation
R363M
Year-5 revenue - programme case
24,100 m²
Indoor campus footprint
| Venue | Area | Standard | Capital (ZAR) |
|---|---|---|---|
Stoke Oasis Lagoon Inland Surf Park | 51,012 m² | Targeting WSL certification | R450-520M |
Table Flow Arena BMX Racing + Flatland | 9,497 m² | UCI / Olympic standard | R200-250M |
Fynbos Flow Circuit Pump Track | 23,820 m² | UCI Pump Track World Championships ready | R100-140M |
Coastal Flow Oasis Skatepark | 4,426 m² | Olympic / World Skate standard | R45-65M |
Fynbos Ascent Hub Competitive Climbing | 1,436 m² | IFSC accreditation target | R25-35M |
Aerial Motion Park Competitive Trampoline & Aerial Sports | 3,200 m² | FIG / Olympic trampoline standard | R55-85M |
Field Hall Futsal, Basketball & Volleyball | 2,400 m² | FIFA futsal · FIBA · FIVB indoor and beach standards targeted | R35-50M |
| Total programme | ~90,000 m² | UCI · WSL · IFSC · Olympic | R910M - R1145M |
Basis matters: R363M is the programme case, with the academy, events and media layers included. The venue-only base case in financial model v1.0 reaches R18.3M by Year 5 and is EBITDA-negative throughout. Both are published, and the arithmetic between them is set out line by line.
See how the numbers bridge →The shop
Wear it. Ride it. Built locally.
Retail is a core revenue line - Project Motion apparel, BMX & MTB rider gear, helmets and protection, plus BMX bikes and skateboards manufactured locally in South Africa. Every sale funds the free youth academies and the circular manufacturing programme at the campus.
Apparel
Caps · Hoodies · Tees · Beanies · Bucket hats
Rider gear
BMX & MTB jerseys and pants
Protection
Helmets · Knee & elbow pads · Gloves
Made in SA
Locally built BMXs & skateboards
Vision & impact
A national legacy. A global stage.
Project Motion is measured in more than square metres. It is an economic engine, a tourism magnet and an Olympic pathway - built on a 20-year community access charter that keeps the campus open to the youth it was designed for.
Economic Engine
R500M projected annual impact through visitor spend, hospitality, retail and event hosting in the Western Cape.
Jobs & Upliftment
500 - 1,500 direct and indirect roles - coaches, event crew, hospitality, retail, media - aimed squarely at youth unemployment.
Tourism Magnet
50,000 international sports tourists annually, plugging Cape Town into the global sports-tourism market.
Olympic Pathway
Permanent, year-round training infrastructure across BMX, surf, skate, climb, pump and competitive trampoline.
Event Calendar
World-tour stops, national championships, expos, concerts and youth festivals - driving 150K+ annual visitors, 12 months a year.
Community Hub
Youth academies, school partnerships, scholarships and free community days reaching 3,000+ young beneficiaries.
Innovation & R&D
Universities. Research. IP.
Project Motion intends to pursue research partnerships with UCT, Stellenbosch and CPUT - plugging the campus into world-class sports science, engineering, architecture and media faculties. These are prospective collaborations; no agreements are in place yet. The intent is low-cost innovation, grant eligibility and South African IP in athlete analytics, wearables and sustainability technology. No trade marks, patents or designs have been filed yet - the filing roadmap is published in the investor case.
Sports Science
Performance labs, biomechanics and recovery research - translating campus science into Olympic-grade outputs.
Wearables & Analytics
Athlete data, biometrics and connected hardware co-developed with engineering faculties.
Talent Pipeline
Internships, bursaries and research placements feeding graduates directly into the ecosystem.
Licensing optionality
Sports tech, creator tools and training methodologies could be licensable from Year 3+, contingent on filings being made and granted. No licensing revenue sits in the base case.
The ecosystem model
Ten interlocking pillars.
Diversified revenue, multiple investor entry points, higher valuation potential and long-term defensibility - the architecture that turns a venue into a platform.
01
Sports Infrastructure
Anchor destination asset spanning surf, BMX, skate, climb, pump and competitive trampoline.
02
Events & Competitions
Audience & tourism magnet.
03
Media & Streaming
Global brand amplification.
04
Retail & F&B
Stable recurring cash flow.
05
Youth Academies
Talent pipeline & ESG across every discipline, including trampoline & aerial sports.
06
Sports Technology
Long-term IP & innovation.
07
Public Programming
Community integration.
08
Hospitality
Tourism monetisation.
09
Sponsorships
High-margin strategic revenue.
10
Franchising
National & continental scale.
High-performance ecosystem
Coach. Train. Broadcast.
More than ramps and walls. A full-service performance campus - pairing local talent with internationally accredited coaches, science-led training facilities and broadcast-grade media suites engineered to put African athletes on the world stage.
Accredited Coaching
Local masters and internationally certified coaches across BMX, skate, climbing and surf - grassroots to Olympic squad.
Athlete Development
Year-round structured programmes, scholarships and talent ID camps for current and future athletes.
Strength & Conditioning
Multiple specialist gyms with sport-specific S&C, recovery suites and prehab/rehab spaces.
Biokinetic Lab
On-site biokineticists deliver rehab, movement screening and performance testing tailored to action sports.
Sports Nutrition
Resident nutrition experts and athlete fuelling station - meal planning, body composition tracking and education.
Full-Spec Media Suites
Broadcast-grade studios, control rooms and live production to capture, stream and distribute every event globally.
Building Motion · Docuseries
A film-backed investment model.
Building Motion is a 5-part documentary series chronicling the rise of Project Motion - vision to opening day. Paired with the venue itself, it unlocks South Africa's 30% film production rebate, an SPV financing structure and institutional co-investment Project Motion intends to seek from bodies such as the IDC, PIC and DBSA. Distribution targets under exploration include Netflix, Red Bull Media House and ESPN Films. None of these parties has been approached, and no financing or distribution agreement exists.
5-Part Docuseries
6-8 months of filming alongside construction - athlete journeys, community transformation, architectural innovation.
30% Film Rebate
~ZAR 54M unlocked via SA's film production rebate on qualifying spend over R1M, reducing investor exposure.
SPV + Institutional Capital
Special Purpose Vehicle structure designed to attract co-investment Project Motion intends to seek from bodies such as the IDC, PIC and DBSA alongside private equity. No commitment is in place.
Global IP & Distribution
Licensing, streaming and broadcast revenue creates long-tail returns well beyond the venue.
R180M
Film + launch budget
R820M - R1.2B
Full venue capex
R1.8 - 2.0B
Projected valuation
500 - 1,500
Direct & indirect jobs
Phased institutional rollout
The path to opening day.
A milestone-based capital deployment model - engineered for institutional credibility, de-risked execution and disciplined growth.
Phase 1
Foundation & Institutional Readiness
R15M - R35M
- ›Land control & feasibility
- ›Consortium & governance
- ›Investor data room
- ›Documentary pre-production
Phase 2
Pilot Activation & Capitalisation
R75M - R180M
- ›Flagship site secured
- ›Core activation build
- ›Anchor sponsorships
- ›Youth programmes launched
Phase 3
Full Institutional Development
R350M - R750M+
- ›Full venue buildout
- ›International event hosting
- ›Franchise preparation
- ›Sports-tech integration
Blended finance stack
Targeted, unconfirmed sources only - no funder has committed. Intended Public-Private Partnership capital (City of Cape Town, Western Cape Government, IDC, DBSA, National Treasury) · institutional and strategic equity · ESG and grant capital (Lotteries, GreenCape, WWF-SA) · democratised retail participation via EasyEquities / EasyProperties · film-backed SPV with 30% production rebate · venture capital for the sports-tech and media IP layers.
Events & spectacle
A programme built for the continent.
The intended programme targets a promoter relationship of the calibre of Showtime Management and touring productions of the type of Nitro Circus Live, alongside world-tour qualifiers, music festivals and homegrown competitions. These are desired relationships and illustrative production types only - no promoter, production, tour stop or hosting right is agreed, sanctioned or confirmed.
Apparel
In-house brand, athlete signature lines and proposed co-drops with prospective brands.
Events
World-tour stops, qualifiers, expos and premium hospitality.
Concerts
Arena converts to live-music venue for concerts and festivals.
Wearable tech
Connected biometrics and fan experience, integrated with broadcast.
Prospective partners & desired endorsements
The parties we intend to approach.
A desired universe of South Africa's leading property developers, contractors, sport federations and cultural figures - the calibre of partner, builder and ambassador Project Motion intends to approach, including names such as Greg Minnaar, Siya Kolisi and Greg Roe in the competitive trampoline pillar. Every name below is prospective or desired only.
No agreements in placeAll organisations, funders, developers, contractors, suppliers, federations, event promoters, brands and individuals named on this site are prospective or desired parties only. Project Motion has no agreement, partnership, sponsorship, endorsement, appointment or mandate in place with any of them, and no discussions have been concluded.
Prospective only - not partners, sponsors, endorsers or appointed contractors
Public · Private · People
A nation-building collaboration.
A true public-private partnership - uniting government, the City of Cape Town, blue-chip developers, sport federations, philanthropic capital and grassroots communities. An open invitation to every individual and entity who wants to see South Africa succeed for all her citizens.
Public Sector
National & provincial government, City of Cape Town, sport ministries and tourism boards.
Private Sector
Property developers, corporates, brand partners, investors and operators.
Civil Society
NGOs, foundations, federations and athlete bodies driving access and inclusion.
Communities
Township youth programmes, schools and grassroots clubs - the heart of the project.
A nation-building moment
Help build Africa's next icon.
FIFA 2010 rallied a nation and left a built legacy still in use today. Project Motion is this generation's chance to do it again - a fully integrated action-sports, youth-culture and sports-innovation platform for the continent. We're inviting DFIs, federations, media partners, brand sponsors and citizens to shape the next phase.
The survey builds your Motion Score - engagement only, no payment requested