The media powerhouse
Project Motion is, first and foremost, a media company wearing a campus.
Seven Olympic-grade venues. Two on-site broadcast studios. A flagship docuseries. Live UCI, WSL and IFSC World Cups. Year-round athlete storytelling. The venues are the stage - media is the multiplier. Every event, every athlete, every build becomes content, and every piece of content becomes a revenue line that compounds for decades.
The opportunity
A global rights library, built daily.
Sports media is the most resilient, highest-margin category in entertainment. Live rights, on-demand archives, athlete IP and sponsorship inventory all originate from the same venues - and Project Motion owns the floor they're built on.
2
On-site broadcast studios embedded in the campus
7
World-Cup-grade venues feeding live content - including competitive trampoline and Field Hall
365
Days a year of athlete, build & event storytelling
∞
Library rights - sell once, license forever
Revenue streams
Eight ways media prints money.
Most sports venues earn from tickets and rentals. Project Motion earns from those and from a fully integrated media business stacked on top - broadcast, brands, platforms, IP.
01
Live broadcast & streaming rights
UCI BMX & MTB, WSL surf, IFSC climb and FIG trampoline World Cups broadcast globally - host fees, rights sales and revenue shares with federations.
02
Flagship docuseries - Building Motion
A multi-season build-to-broadcast docuseries on the making of Africa's first Olympic-grade action-sports campus. Streaming-platform licensing.
03
Sponsorship inventory across content
Title sponsors, presenting partners, in-broadcast integrations, jersey rights and venue naming rights - sold against guaranteed audience reach.
04
On-site studio rentals
Two production studios for hire - brand shoots, music videos, athlete content, podcasts and broadcaster pop-ups, with Table Mountain as the backdrop.
05
Athlete & federation content production
In-house production team produces training, lifestyle and competition content for athletes, federations and brands - recurring contract revenue.
06
Owned channels & social IP
Vertical-native channels per venue and discipline. Direct-to-audience monetisation through subscriptions, programmatic, brand deals and shop conversion.
07
Archival rights library
Every World Cup, every build, every athlete story - owned, indexed and re-licensed in perpetuity to broadcasters, brands and educators.
08
Education & format licensing
Curriculum partnerships with film, broadcast and sports-media schools - plus licensing the Project Motion format to sister campuses across the continent.
Broadcast reach, in-content integration and owned channels are what category partners actually buy. Five independent valuations of the annual sponsorship line average roughly R309M a year, underwritten against a conservative R142M floor, with headline and media-and-broadcast rights the two largest categories. Partners are referenced by industry category only until terms are concluded. Full workings on the investor case.
The benchmarks
The playbook is already proven.
The most valuable sports and entertainment businesses on earth are no longer venue operators - they are media companies. Project Motion is engineered on the same model: own the floor, own the cameras, own the athletes, own the archive - and compound revenue across every channel they all originate from.
No agreements in placeAll organisations, funders, developers, contractors, suppliers, federations, event promoters, brands and individuals named on this site are prospective or desired parties only. Project Motion has no agreement, partnership, sponsorship, endorsement, appointment or mandate in place with any of them, and no discussions have been concluded.
Industry benchmarks referenced for comparison only - not partners, sponsors or distributors of Project Motion
Netflix
Owned long-form IP scales globally - a single docuseries can define a category for a decade. Building Motion is engineered for that shelf.
ESPN
Live sports rights drive the most durable carriage and subscription economics in media. Project Motion originates UCI, WSL and IFSC World-Cup-grade content at the source.
Fox Sports
Production scale plus exclusive properties built one of the great sports-media franchises. Two on-site studios make Project Motion a production house, not a tenant.
Red Bull Media House
The clearest analogue - an action-sports media empire built on owned athletes, owned events and an endlessly re-licensable library. Project Motion has the venues Red Bull never built.
Why this matters to investors
Venues are the capex line. Media is the compounding line.
A concrete bowl depreciates. A live-rights catalogue, a docuseries library, an athlete IP roster and a sponsorship inventory do the opposite - they appreciate, re-license, and re-sell for decades. That is the long-term revenue engine inside Project Motion, and it is the single largest reason this asset is fundamentally different from any sports venue South Africa has built before.
Strategic Integrated Project
Infrastructure for opportunity.
Project Motion is positioned for designation as a Strategic Integrated Project - catalytic infrastructure unlocking economic activity across tourism, events, sport, digital content, innovation, skills and local manufacturing. The media engine sits inside a much larger national-impact story.
R820M-R1.2B
Estimated capital investment across construction
500-1,500
Direct and indirect jobs over the first five years
7
Infrastructure layers: tourism, events, sport, media, innovation, skills, manufacturing
1st
Africa's first fully integrated indoor action-sports destination
A
Local manufacturing value chains
BMX bicycles, skateboards, surfboards, technical apparel and sports-tech engineered and produced locally - aligned with South Africa's industrialisation and local-production goals.
B
Innovation & skills partnerships
Universities, TVET colleges and research institutions plugged into sports science, wearable tech, sustainable materials, wave generation, digital media and performance analytics.
C
DFI partnership pathway
Project Motion intends to engage DBSA, IDC, PIC and Infrastructure South Africa as prospective catalytic financiers - supporting industrialisation, youth participation and long-term infrastructure returns. None has been approached and no funding is committed.
D
National scalability
The Cape Town campus is the flagship - a scalable national network of Project Motion destinations is planned for expansion into other South African provinces.
Building Motion
The docuseries begins before the first brick.
Cameras are rolling from day zero. Building Motion is the multi-season chronicle of building Africa's first Olympic-grade action-sports campus - the athletes, the engineers, the youth, the setbacks, the wins. Streaming-platform ready. Sponsor ready.
S1
Origin
Vision, land, federations, first community programmes.
S2
Build
Construction, sustainability engineering, university R&D nodes activating.
S3
Launch
First World Cup events, Olympic qualifiers, the youth academies on a global stage.
For broadcasters · platforms · sponsors · agencies
The rights, the audience, the story - all in one place.
If you build broadcast, run a platform, lead sponsorship at a major brand, or buy sports content - we want to talk now, while foundational partnerships are still open.
Open a media conversation →