Investor case · Cape Town
Build a national legacy on a global stage.
Africa's first integrated indoor action-sports, media and lifestyle campus. Seven diversified revenue streams. EBITDA-positive in Year 1. All figures in ZAR.
Why now
The window is open.
BMX, Skate, Climb and Surf confirmed Olympic disciplines through LA28 and Brisbane 2032.
Cape Town at record visitor highs - flagship venues convert visitors into longer stays and higher spend.
No competitor exists in Africa. First-mover captures the category, federations and broadcast rights.
Action sports, streetwear, music and youth culture have converged. Built for that intersection.
Three investable narratives
One project. Three theses.
Very few African ventures can credibly speak to all three. That optionality is the leverage.
Mixed-use destination beneath Table Mountain - anchor visitor asset with 20-year operating cashflows and tourism multiplier.
Free youth academies, 400+ jobs, school partnerships and a 20-year community access charter written into every operating budget.
International event circuit (FISE / X-Games-style), Building Motion docuseries, university R&D in wearables, kinetic energy and sustainable materials.
Financials · ZAR
The economic engine.
Three-year P&L summary. All amounts in South African Rand.
Scenario planning
Three revenue scenarios.
Sophisticated investors expect scenario bands, not single-point forecasts. Year 1 → Year 3 revenue under conservative, base and upside cases. All figures in ZAR.
Business model
Seven streams. Beyond the gate.
Year-3 revenue mix. Memberships, access and rental together represent ~75% of recurring income.
The offshoot universe
Fourteen entities. One platform.
Beyond the venue P&L, the platform spawns independently scalable businesses that feed each other - the academy makes the athletes, the athletes make the content, the content makes the brand. Phased investment range R178M-R530M.
Session fees, subscriptions, surf school, corporate hire at R80K-R150K/day
Facility hire, docuseries licensing, broadcast - R15M-R40M Year 3+
Grant + CSI funded skills pipeline for ages 8-25, dual public/private income
African-manufactured boards, gear and wearables - R20M-R60M Year 5+
Gate, broadcast and sponsorship - R30M-R80M Year 5
Production tours, masterclasses and West Coast film trail
15-20% management fee plus IP licensing - R5M-R20M Year 3+
UCT and Stellenbosch R&D, MotionTag telemetry - R5M-R30M Year 5+
R5M-R15M per city plus 5-8% royalty - R50M-R150M/yr at ten cities
On-site F&B, flagship retail, athlete lodging - R12M-R25M Year 3
Tournaments, arena and IP licensed to developers - 14.95% CAGR category
Recycled-water IP and consultancy to surf park developers globally
Artist collaborations, festival programming and continental reach
App, community, athlete profiles and subscription content
Capital structure
R450M, stacked smart.
Financial model v1.0
The model, unvarnished.
An 18-sheet integrated model dated 2 August 2026, all figures in ZAR. This is the conservative, venue-only base case - it deliberately excludes the media, rights and academy businesses that carry the programme-level case above. We publish the headline numbers rather than hide them.
| Line item | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| Revenue | R11.0M | R12.5M | R14.1M | R16.1M | R18.3M |
| Cost of sales (45%) | -R4.9M | -R5.6M | -R6.4M | -R7.2M | -R8.2M |
| Gross profit | R6.0M | R6.8M | R7.8M | R8.8M | R10.0M |
| Payroll & operating costs | -R27.2M | -R31.0M | -R32.7M | -R34.4M | -R36.3M |
| EBITDA | -R21.2M | -R24.2M | -R24.9M | -R25.6M | -R26.3M |
| Depreciation & amortisation | -R17.6M | -R17.6M | -R17.6M | -R17.6M | -R17.6M |
| Net interest | -R18.9M | -R17.0M | -R15.1M | -R13.2M | -R11.3M |
| Net profit | -R57.7M | -R58.8M | -R57.7M | -R56.5M | -R55.3M |
- Base case shows negative EBITDA in Years 1-5. The workbook models the venue P&L in isolation, before the media, academy and rights businesses that carry the programme-level case.
- Inflation, salary, electricity and visitor-ramp inputs are marked Placeholder pending StatsSA, Eskom and supplier confirmation.
- Equity cost of capital is a 20% placeholder until a target investor return is agreed.
- Scenario Analysis and Sensitivity tabs are structured but not yet wired to flex every assumption automatically.
The full workbook (v1.0, XLSX) and the ten-page investor deck (PDF) are released to verified parties through the data room, on approval of each request.
Reach
Interest is already global.
Global interest
Where the world is watching Project Motion
Aggregated, anonymous activity over the last 90 days. Approximate locations are grouped into map cells - no IP addresses, names or email addresses are stored.
- Countries
- 0
- Sessions
- 0
- Investor events
- 0
Loading map data
Note on accuracy: locations are derived from network routing at the edge, so VPN, corporate proxy and satellite traffic resolves to the exit node rather than the visitor - typically 5-15% of sessions surface in datacentre hubs. Treat the map as directional reach, not a precise census.
Creative funding
Two engines others don't have.
Ring-fenced SPV producing a five-part docuseries tracking the build, the athletes and the culture. Structured to unlock the SA DTI 30% Film & TV Production Incentive, with Netflix / Red Bull Media distribution targeted for 10-50M viewers.
Bespoke listing on The Purple Group's EasyProperties platform turns 2M+ EasyEquities subscribers into co-owners - and gives institutional partners a secondary-market exit.
Request the full data room.
Deck, financial model, site plans and consortium structure available under NDA.
All figures in ZAR · Forward-looking projections · Confidential