Project Motion logoPROJECT MOTION

Investor case · Cape Town

Build a national legacy on a global stage.

Africa's first integrated indoor action-sports, media and lifestyle campus. Seven diversified revenue streams. EBITDA-positive in Year 1. All figures in ZAR.

R450M
Funding ask
R820M-1.2B
Total capex (phased)
Year 3
EBITDA-positive (group case)
R1.8-2.0B
Year-5 valuation

Why now

The window is open.

Olympic tailwind

BMX, Skate, Climb and Surf confirmed Olympic disciplines through LA28 and Brisbane 2032.

Tourism rebound

Cape Town at record visitor highs - flagship venues convert visitors into longer stays and higher spend.

Infrastructure gap

No competitor exists in Africa. First-mover captures the category, federations and broadcast rights.

Cultural moment

Action sports, streetwear, music and youth culture have converged. Built for that intersection.

Three investable narratives

One project. Three theses.

Very few African ventures can credibly speak to all three. That optionality is the leverage.

Infrastructure & tourism
REITs · property groups · DFIs

Mixed-use destination beneath Table Mountain - anchor visitor asset with 20-year operating cashflows and tourism multiplier.

ESG & youth development
Grants · government · impact funds

Free youth academies, 400+ jobs, school partnerships and a 20-year community access charter written into every operating budget.

Media & innovation platform
Venture capital · strategic brands · broadcasters

International event circuit (FISE / X-Games-style), Building Motion docuseries, university R&D in wearables, kinetic energy and sustainable materials.

Financials · ZAR

The economic engine.

Three-year P&L summary on the group case - Layers A to D of the bridge below, not the venue-only base case. All amounts in South African Rand.

Basis · Group case (Layers A-D)The venue-only base case is set out in full further down this page.
Line
Year 1
Year 2
Year 3
CAGR
Revenue
R66.3M
R82.2M
R105.7M
26%
EBITDA
R32.3M
R44.8M
R64.5M
41%
Net Income
R7.4M
R16.4M
R30.6M
103%
Net Margin
11%
20%
29%
+18 pts

Scenario planning

Three cases. One basis each.

Every case below is labelled with the bridge layers it contains, so no two rows can be mistaken for competing models. Year 1 to Year 3 revenue, all figures in ZAR.

Case
Basis
Year 1
Year 2
Year 3
Base case (venue only, model v1.0)
Layer A
R11.0M
R12.5M
R14.1M
Group case (all layers)
Layers A-D · corroborated bottoms-up
R66.3M
R82.2M
R105.7M
Upside case (accelerated events & media)
Layers A-D, accelerated
R85.0M
R150.0M
R250.0M

Reconciliation

How the numbers bridge.

Read the two together: the base case is what the venue does on its own with conservative, placeholder-flagged inputs. The group case is what the platform does once the academy, events and media layers are funded and delivered. Each layer names its own assumptions so the bridge can be pulled apart rather than taken on faith - and the section below derives the group case line by line from patron counts and price points.

LayerScopeYear 1Year 3Year 5
A · Venue-only base case
Model v1.0 - gate, memberships, rental and F&B at the campus only
R11.0M
+R11.0M
R14.1M
+R14.1M
R18.3M
+R18.3M
B · + Academy, camps and coaching
Youth academy, school programmes, holiday camps, private coaching
R19.0M
+R8.0M
R26.1M
+R12.0M
R36.3M
+R18.0M
C · + Events, sponsorship and rights
Competition circuit, gate, hospitality, naming and brand inventory
R66.3M
+R47.3M
R105.7M
+R79.6M
R208.0M
+R171.7M
D · + Media, docuseries and IP licensing
Building Motion, rights library, formats, licensing and franchising
R66.3M
no contribution
R105.7M
no contribution
R363.0M
+R155.0M
Layer A assumptions
Venue-only base case
  • Single-site campus, conservative visitor ramp, no events programme
  • 45% cost of sales, full payroll and operating burn from Year 1
  • EBITDA negative in every year of the five-year window
  • Inflation, salary, electricity and ramp inputs still marked Placeholder
Layer B assumptions
+ Academy, camps and coaching
  • Part grant and CSI funded, so contribution margin is high
  • Requires no additional capex beyond the base-case build
  • Assumes school and federation partnerships that are not yet signed
  • Membership tiers built bottoms-up: youth R1,800/yr, adult R4,800, family R10,800, corporate R24,000
Layer C assumptions
+ Events, sponsorship and rights
  • Assumes an anchor title sponsor and at least two world-tour stops per year
  • Event revenue is lumpy and the single largest source of forecast error
  • No sponsorship agreements are in place at the date of publication
  • Built from a rate card, not a lump sum: naming rights R1.2M to R4.0M, venue sponsors 3 to 6 deals at R640k to R800k each, 2 to 4 flagship ticketed events
Layer D assumptions
+ Media, docuseries and IP licensing
  • Layer D contributes nothing before Year 4 - production precedes revenue
  • Assumes a distribution agreement and a saleable rights library by Year 4
  • Licensing income assumes IP is filed and granted, which it is not yet
  • Only early studio hire and federation rights sit in Years 1-3 (R1.1M to R3.1M); the licensing bulk is Year 4+
Where EBITDA actually turns
  • Base case (Layer A): EBITDA negative in all five years - R21.2M in Year 1, R26.3M in Year 5.
  • Group case (Layers A-D): EBITDA-positive from Year 3, driven by academy and events contribution margin, not by the venue P&L.
  • The site previously claimed EBITDA-positive Year 1. That claim has been withdrawn - it was a group-case aspiration presented as a base-case fact.

Bottoms-up build

How the group case is built.

The bridge above says what the layers are. This says why the numbers are what they are: every rand of group-case revenue derived from a patron count multiplied by a price point, each with its benchmark named. Built independently and then compared to the published case - it agrees within 2.5% in Year 1 and 0.2% in Year 3. All figures in ZAR.

Revenue streamYear 1Year 2Year 3Share Y3
MembershipsR12.2MR18.9MR27.1M25.5%
Pay-to-play accessR21.4MR22.7MR26.1M24.6%
Equipment rental & retailR19.3MR21.6MR25.4M24.0%
Events & sponsorshipR6.0MR11.3MR16.0M15.1%
F&B (lease + revenue share)R3.5MR4.7MR6.2M5.9%
Media & streaming rightsR1.1MR2.0MR3.1M2.9%
Corporate team buildingR1.2MR1.6MR2.1M2.0%
Total modelled revenueR64.7MR82.8MR106.0M100%
Modelled bottoms-up totalR64.65MR82.79MR105.96M
Published group case (Layers A-D)R66.30MR82.20MR105.70M
Variance-R1.65M / -2.5%+R0.59M / +0.7%+R0.26M / +0.2%
Assumption ledger
Memberships
Youth members (# @ R1,800/yr)
Y1 675Y2 1,050Y3 1,500
Subsidised, CSI-linked tier at ~R150/month equivalent
Individual adult (# @ R4,800/yr)
Y1 1,440Y2 2,240Y3 3,200
R400/month equivalent for full multi-venue access
Family up to 4 (# @ R10,800/yr)
Y1 225Y2 350Y3 500
R900/month household unit, averaged at 4 persons per pass
Corporate / elite (# @ R24,000/yr)
Y1 68Y2 105Y3 150
R2,000/month corporate wellness and elite-athlete accounts
Assumption ledger
Pay-to-play access
Surf lagoon sessions (# @ R350)
Y1 32,800Y2 34,800Y3 40,000
90-minute session slots, priced toward international wave-pool rates
Skate / pump / BMX day passes (# @ R120)
Y1 49,200Y2 52,200Y3 60,000
Combined day pass, benchmarked to SA private-park pricing
Climbing visits (# @ R150)
Y1 16,400Y2 17,400Y3 20,000
Year 3 = ~55 climbers/day, in line with CityRock-class venues
Trampoline / aerial visits (# @ R140)
Y1 11,070Y2 11,745Y3 13,500
Year 3 = ~37/day, benchmarked to SA trampoline-park pricing
Assumption ledger
Equipment rental & retail
Gear rental units (# @ R90)
Y1 50,730Y2 56,738Y3 66,750
~50% attach rate on total pay-to-play visits, blended rental fee
Retail transactions (# @ R500 basket)
Y1 18,240Y2 20,400Y3 24,000
Year 3 = ~66/day across apparel, parts and consumables
Wholesale locally-made units (# @ R6,167)
Y1 912Y2 1,020Y3 1,200
Locally manufactured BMX frames, boards and hardware; blended price
Assumption ledger
Events & sponsorship
Naming rights / title partner (R)
Y1 R1.2MY2 R2.8MY3 R4.0M
Interim local co-sponsor in Year 1 ramping to a full anchor partner
Venue sponsors (# @ R640k-R800k)
Y1 3Y2 5Y3 6
One sponsor per venue; rate card rises as footfall is proven
Event title sponsors (# @ R500k)
Y1 2Y2 3Y3 4
One per flagship event, at national-level SA sponsorship rates
Ticketed gate (events x attendance x price)
Y1 2 x 6,000 @ R100Y2 3 x 7,000 @ R110Y3 4 x 8,000 @ R120
World-tour qualifiers and national championships, blended ticket
VIP / hospitality packages (# @ R4,000)
Y1 180Y2 270Y3 340
Corporate boxes and premium hospitality across the event calendar
Assumption ledger
F&B (lease + revenue share)
F&B tenants on site (#)
Y1 6Y2 7Y3 8
1 anchor restaurant, 4-5 food-court operators, 1-2 cafe tenants
Avg annual rent + rev-share per tenant (R)
Y1 R580,000Y2 R675,000Y3 R775,000
Blended fixed lease plus turnover share, scaling with footfall
Assumption ledger
Media & streaming rights
Studio hire days (# @ R8,000)
Y1 60Y2 110Y3 150
External productions hiring the two on-site broadcast studios
Broadcast / federation rights share (R)
Y1 R300,000Y2 R800,000Y3 R1.2M
Host-fee and rights-share income from UCI, WSL and IFSC events
Building Motion licensing (R)
Y1 R305,000Y2 R298,000Y3 R700,000
Early distribution income only - bulk of docuseries economics is Layer D, Year 4+
Assumption ledger
Corporate team building
Corporate packages (# @ R15,000)
Y1 77Y2 104Y3 140
Half- and full-day group packages, average group ~20-25 pax
Patron loadYear 1Year 2Year 3
Unique individuals with membership access
Youth + individual + (family passes x 4 persons) + corporate/elite
3,0834,7956,850
Pay-to-play visits per year
Non-member ticketed visits across all four disciplines
109,470116,145133,500
Member visits per year (12 visits/member)
Conservative: ~1 visit per member per month
36,99657,54082,200
Total campus patron-days per year
Ticketed plus member visits combined
146,466173,685215,700
Average patron-days per day
Actuals will be seasonal - weekends, school holidays and events peak well above this
401476591
Flagship event attendance per year
2 to 4 ticketed events, distinct from day-to-day access
12,00021,00032,000

591 patron-days per day spread across the six modelled venues on a 24,100 m2 indoor campus is roughly 98 people per venue per day. That is a comfortable load rather than a stretch - the binding constraint in Year 3 is session-slot scheduling on the surf lagoon, not floor area. The optional indoor Field Hall and covered pitches are not included in this revenue build.

What this build does not yet prove
  • The Year 1 and Year 2 split is derived from the published Year-3 mix and the consolidated three-year total. Only the Year-3 mix and the annual totals are published figures.
  • All unit prices are held flat across Years 1-3 for legibility. A production model must layer in inflation and price escalation, which would move revenue and costs together.
  • Visitor volumes are not yet tested against physical throughput per venue - session slots, queue times and opening hours. That capacity test is outstanding.
  • This build has not been reconciled line by line to the conservative 18-sheet venue-only model v1.0. The two answer different questions: v1.0 prices the venue alone, this prices the group.
  • Sponsorship and naming-rights values are illustrative rate-card assumptions. No sponsorship agreement is signed at the date of publication.
How we de-risk it next
  • Replace illustrative sponsorship and naming-rights values with signed or in-negotiation deal terms.
  • Validate pay-to-play pricing against a willingness-to-pay survey or a Phase 1 soft-launch pilot at Site 3.
  • Stress-test visitor volumes against physical venue capacity and session throughput.
  • Reconcile this build against the conservative venue-only model line by line.
  • Add a sensitivity table flexing the assumptions revenue is most exposed to - pay-to-play volume, surf pricing and sponsorship realisation.

Business model

Seven streams. Beyond the gate.

Year-3 revenue mix at a glance - the same seven streams built line by line above. Memberships, access and rental together represent ~75% of recurring income.

R27.0M
Memberships
26% of Year 3
R25.9M
Pay-to-Play Access
25% of Year 3
R25.4M
Equipment Rental & Retail
24% of Year 3
R16.0M
Events & Sponsorship
15% of Year 3
R6.2M
F&B (Lease + Rev Share)
6% of Year 3
R3.1M
Media & Streaming Rights
3% of Year 3
R2.1M
Corporate Team Building
2% of Year 3

Pricing sensitivity

Same patrons. Proposed prices.

Two internal pricing workbooks price the campus above the rates assumed in the bottoms-up build. Neither is confirmed, so the group case is unchanged - but the gap is worth naming, so here it is with volumes held exactly constant.

Proposed - not confirmedPre-operations planning estimates, benchmarked and exclusive of VAT. Not offers and not a rate card.
LineModel priceProposed midYr 3 baseYr 3 repriced
Youth members
Mid of junior tiers: A R3,936 annual single-discipline, B R4,200 annual
R1 800R4 068R2.7MR6.1M
Individual adult
Mid of full multi-venue tiers: A R11,808 all-access, B R7,800 multi-discipline
R4 800R9 804R15.4MR31.4M
Family (up to 4)
Mid of family tiers: A R30,701 all-access bundle, B R14,500
R10 800R22 600R5.4MR11.3M
Corporate / elite
Mid of the model's own R24,000 and B's R45,000 corporate floor
R24 000R34 500R3.6MR5.2M
Surf lagoon sessions
Mid of A R280/hr and B R650 standard wave session
R350R465R14.0MR18.6M
Skate / pump / BMX passes
Mid of A's ~R95 hourly blend and B's ~R227 full-day blend across the three nodes
R120R161R7.2MR9.7M
Climbing visits
Mid of B's R150 two-hour session and R220 day pass; A sits at R160/hr
R150R185R3.0MR3.7M
Trampoline / aerial visits
Mid of A R130/hr and B R260 full day
R140R195R1.9MR2.6M
Streams not driven by admission pricing - carried through unchanged
Equipment rental & retail · Events & sponsorship · F&B (lease + revenue share) · Media & streaming rights · Corporate team building
--R52.8MR52.8M
Total revenue--R106.0MR141.4M
Year 1

R64.7MR83.7M

+30% at proposed pricing

Year 2

R82.8MR109.0M

+32% at proposed pricing

Year 3

R106.0MR141.4M

+33% at proposed pricing

Read this as a sensitivity, not a forecast
  • This is a price sensitivity, not a second forecast. Patron volumes, attach rates and event counts are identical to the bottoms-up group case.
  • No elasticity is modelled. A materially higher price point would be expected to suppress volume, particularly at the high-throughput pump, skate and open-play nodes where the community-access positioning matters most.
  • None of these prices is confirmed. Both source workbooks are explicitly labelled pre-operations planning estimates requiring a willingness-to-pay study.
  • Retail, sponsorship, F&B, media rights and corporate team building are not driven by admission pricing and carry through unchanged.
  • The base case remains the case being underwritten. The published group case of R66.3M / R82.2M / R105.7M is unchanged by this exercise.
Admission

R150 - R200

Adult, non-event day. Mid R175.

Surf session

R280 - R650

Standard wave session. Mid R465.

All-access membership

R1,200 - R1,650

Per month · R11,808 - R13,500 annual prepaid.

The full proposed schedule - admission, event tiers, node-by-node pay-to-play and every membership tier - is published on Pricing & membership. Both source workbooks are released to approved parties in the data room.

Sponsorship value

Five valuations. One planning number.

The sponsorship line was valued five separate ways - a tier rate card, a CFO-aligned concluded scenario, a scored campaign pipeline, an exclusivity-adjusted register and the full prospect universe. Averaged, they converge on roughly R309M a year. We underwrite against the R142M floor and treat the rest as upside. All figures in ZAR, per annum.

R142M
Conservative planning floor

CFO-aligned scenario: 22 partners, R98M annual cash plus R44M value-in-kind. This is the figure we underwrite against.

R309M
Average of five independent views

Unweighted average across all five valuation approaches, from the tier rate card through to the full prospect universe.

R578M
Theoretical ceiling

Every prospect concluded with no category exclusivity applied - shown for reference, not as a forecast.

ViewBasisAnnual value
CFO-aligned concluded scenario22 partners; R98M cash + R44M value-in-kindR142M
Tier rate card, impliedOne headline partner, 3-5 category partners, event and media tiers~R85M
Campaign pipeline, mid-point46 scored prospects at the mid of every indicative askR353M
Exclusivity-adjusted register48 included prospects, one partner per exclusive categoryR389M
Full prospect universe60 prospects, no exclusivity appliedR578M
Average of the fiveUnweighted mean; conservative-led in the published caseR309M
Cash versus value-in-kind

In the conservative case roughly 69% of value arrives as cash rights fees - the portion that services debt and operating cost - with the balance as product, media airtime, logistics and services that reduce operating expenditure. In the floor case that is R98M cash and R44M in kind.

Value by industry category · one partner per exclusive category
CategorySlotsAnnual bandMidPrincipal rights
Headline / title7R90M - R255MR172.5MCampus or signature-venue naming, founding-partner status, category exclusivity
Media & broadcast4R15M - R39MR27MLive rights, docuseries distribution, studio access, branded content
Event & federation9R22M - R55MR38.5MSanctioning, presenting rights to championship and tour rounds
Brand & corporate FMCG5R34M - R82MR58MCategory-exclusive beverage, hydration, grocery and hospitality activation
Apparel & footwear8R25.5M - R67MR46.25MOfficial kit, academy apparel, venue zone rights, local manufacture
Sports nutrition5R7.7M - R21.5MR14.6MFuelling stations, recovery nutrition, academy and elite programmes
Automotive & technology3R6M - R18MR12MEvent fleet, campus mobility, athlete telemetry and wearables
Financial services1R5M - R15MR10MBanking and payments rights, ESG and youth-programme alignment
Merchandising & retail6R5.5M - R14.3MR9.9MRetail concessions, e-commerce and licensing revenue share

Further categories carried in the pipeline but not yet valued as separate lines: Telecommunications & connectivity, Health, wellness & medical schemes, Imaging, drone & production technology, Circular-economy, recycling & materials, Tourism, destination & travel, Higher education & research.

Sponsorship valuations are illustrative and pre-acquisition. Project Motion has no signed sponsorship agreement, and no prospect is named publicly until terms are concluded. These figures value the sponsorship line already carried inside the published revenue build - they are not incremental revenue.

The five source workbooks, including the named prospect registers, are available to approved parties in the investor data room.

Three horizons

Now, next, later.

The platform could spawn many businesses. Discipline means naming which ones this raise actually funds. Three are near-term, three are sequenced behind operations, and the rest are optionality that carries no capital, headcount or management attention today.

Now
Years 1-2 · funded by this raise

Lowest capex, fastest to revenue, and each one strengthens the venue case rather than competing with it.

PM Youth Academy

Grant and CSI funded skills pipeline for ages 8-25, dual public/private income. Layer B of the bridge.

PM Media Studios & Building Motion

Facility hire, docuseries production and licensing. Production spend precedes revenue by design.

PM Apparel & Hardware

African-manufactured boards, gear and wearables. Already trading through the shop.

Next
Year 3+ · funded from operating cash and follow-on

Sequenced only once the campus is operating and the academy has produced athletes worth filming and competing.

PM Events & Competition Circuit

Gate, broadcast and sponsorship. Layer C of the bridge and the largest single source of forecast error.

PM F&B, Retail & Hospitality

On-site F&B, flagship retail and athlete lodging.

PM Athlete Management & IP Agency

Management fees plus licensing, contingent on IP actually being filed and granted.

Later
Optionality · not funded by this R450M raise

Named for transparency about where the platform could go, explicitly excluded from the ask, the model and the use of funds. No capital, headcount or management attention is allocated to these today.

PM Tech Lab - Wearables & Data

University R&D and telemetry. Pre-filing, pre-patent, pre-partner.

PM Franchise Network Africa

Cross-border licensing, only after a single site is proven.

PM eSports & Gaming Division

Category is attractive; the venture is not yet entitled to it.

PM Sustainable Water Services

Recycled-water consultancy - a by-product of operating, not a launch business. The recycled-water method itself is established internationally and intended to be the first at this scale in South Africa.

PM Music & Culture

Festival and artist programming.

PM Digital Platform

App, community and subscription content.

PM Surf Park spin-out & Film Tourism

Separately capitalised vehicles considered only post-opening.

Capital structure

R450M, stacked smart.

Pre-acquisition - LOI in progressContingent on land acquisition, agricultural-to-mixed-use rezoning and a City of Cape Town co-application. No acquisition agreement is signed.

No agreements in placeCapital-stack sources, funders and platforms are targeted and illustrative only. No investor, lender, grant body, platform, developer or contractor has been approached, committed or appointed, and no agreement is in place.

Capital stack
Equity (Consortium + Strategic)
R180M - R225M
40-50%
Mezzanine Debt
R45M - R90M
10-20%
P3 / Public Capital (DBSA · IDC)
R22M - R45M
5-10%
Grants (NLC · DTI · DSAC)
R9M - R22M
2-5%
Fractional / Crowd (EasyProperties)
R9M - R27M
2-6%
Senior Debt
Build-phase facility
Balance
Use of funds · R450M
Land acquisition and option fees
Phase 1, Milestone 1 - conditional on the LOI converting
R60M
Professional fees, rezoning and EIA
Planners, attorneys, QS, engineers, environmental assessment
R38M
Bulk services, civils and earthworks
Access, electrical supply, stormwater, platform
R48M
Phase 1 construction - warehouse and indoor venues
Skatepark, BMX, climbing, aerial, foam pit
R135M
Specialist equipment
Wave technology, ramps, walls, rigging, imported items FX-exposed
R92M
Solar, backup power and IT infrastructure
Energy resilience and broadcast-grade connectivity
R28M
Pre-opening, working capital and payroll
Team build-out ahead of revenue
R31M
Brand, media and Building Motion contribution
SPV contribution net of the 30% rebate
R18M
Contingency
10% of hard costs, held centrally not by line
R45M

Tied to the capex build-up in model v1.0. Every construction line is contingent on land acquisition, agricultural-to-mixed-use rezoning and a CoCT co-application; drawdown is staged behind those milestones.

Ownership

The cap table, as it stands.

Current ownership is simple because nothing has been raised externally yet. There are no external shareholders, no option pool, no convertible instruments, no shareholder loans from third parties and no signed term sheet. The post-raise column below is indicative only - the split, instrument and valuation are all subject to negotiation.

Current ownership
David Dunn (founder)
Ordinary shares
100%
External shareholders
-
None
Employee option pool
-
Not yet established
Convertibles / SAFEs
-
None in issue
Indicative post-raise
Founder & management
Ordinary shares
35 - 50%
Institutional & strategic equity
Ordinary / preference
25 - 40%
Development finance & public capital
Debt and quasi-equity
Non-dilutive to 10%
Fractional & retail participation
Ordinary via platform vehicle
2 - 6%
Employee option pool (to be created)
Options
5 - 10%

Indicative only. No term sheet is signed and no valuation has been agreed.

Who is accountable - leadership & governance →

Financial model v1.0

The model, unvarnished.

An 18-sheet integrated model dated 2 August 2026, all figures in ZAR. This is Layer A of the bridge - the conservative, venue-only base case. It deliberately excludes the academy, events, rights and media businesses that carry the group and programme cases, and it is EBITDA-negative in every year of the five-year window. We publish it rather than hide it.

Basis · Base case (Layer A only)Unaudited. Several inputs are flagged Placeholder in the source workbook.
R352.9M
Total project value (incl. contingency & VAT)
R294.0M
Capital raised / planned
R94.2M
Funding gap
14.8%
Weighted cost of capital
Line itemYear 1Year 2Year 3Year 4Year 5
RevenueR11.0MR12.5MR14.1MR16.1MR18.3M
Cost of sales (45%)-R4.9M-R5.6M-R6.4M-R7.2M-R8.2M
Gross profitR6.0MR6.8MR7.8MR8.8MR10.0M
Payroll & operating costs-R27.2M-R31.0M-R32.7M-R34.4M-R36.3M
EBITDA-R21.2M-R24.2M-R24.9M-R25.6M-R26.3M
Depreciation & amortisation-R17.6M-R17.6M-R17.6M-R17.6M-R17.6M
Net interest-R18.9M-R17.0M-R15.1M-R13.2M-R11.3M
Net profit-R57.7M-R58.8M-R57.7M-R56.5M-R55.3M
Capex build-up
Subtotal (before contingency & VAT)
R279.0M
Contingency (10%)
R27.9M
VAT
R46.0M
Total capex
R352.9M

Contingent on land acquisition, agricultural-to-mixed-use rezoning and a City of Cape Town co-application. No acquisition agreement is signed.

Optional amenity layer

An indoor Field Hall (5-a-side football, basketball and proposed indoor and beach volleyball) and covered FIFA-standard football/rugby pitches are under consideration. These are illustrative additions and are not included in the locked financial model v1.0.

Funding position
Total debt
R160.0M
Total equity
R101.0M
Grant / non-dilutive
R33.0M
Secured to date
R33.0M
Still outstanding
R261.0M
Total funding required
R388.2M
Read this with the caveats
  • Base case shows negative EBITDA in Years 1-5. The workbook models the venue P&L in isolation, before the media, academy and rights businesses that carry the programme-level case.
  • Inflation, salary, electricity and visitor-ramp inputs are marked Placeholder pending StatsSA, Eskom and supplier confirmation.
  • Equity cost of capital is a 20% placeholder until a target investor return is agreed.
  • Scenario Analysis and Sensitivity tabs are structured but not yet wired to flex every assumption automatically.

The full workbook (v1.0, XLSX) and the ten-page investor deck (PDF) are released to verified parties through the data room, on approval of each request.

Request the modelView the deck

Reach

Interest is already global.

Global interest

Where the world is watching Project Motion

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Sessions
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Note on accuracy: locations are derived from network routing at the edge, so VPN, corporate proxy and satellite traffic resolves to the exit node rather than the visitor - typically 5-15% of sessions surface in datacentre hubs. Treat the map as directional reach, not a precise census.

Risk

The risks, named by us first.

A diligence team will write this register anyway. Here it is, with our own likelihood and impact ratings and the mitigation actually budgeted for each item.

RiskLikelihoodImpactMitigation
Land not yet secured - single willing private seller, non-binding LOI stageHighHighPhase 1 capital is scoped for land control and option fees before any construction commitment. Two alternative parcels remain assessed in the feasibility pack.
Rezoning from agricultural to mixed-use, with no CoCT co-applicant securedHighHighTown planner and land-use attorney appointment sits in Phase 1. Capital drawdown is staged behind rezoning milestones rather than ahead of them.
Both candidate parcels sit inside Koeberg's 5 km Precautionary Action Zone - evacuation feasibility gates peak occupancyHighHighThe internal draft safety plan treats evacuability as a gating criterion, not a mitigation: the 5 km PAZ carries a 4-hour full-evacuation standard, and mass-gathering tiers may be constrained or disallowed absent a second independent egress route and written NNR non-objection - the National Nuclear Regulator objected to the Wescape development on the same evacuation-feasibility grounds. Phase 1 commissions an independent evacuation time estimate study, opens pre-application consultation with the NNR, engages the City of Cape Town Disaster Risk Management Centre and SANRAL on contraflow, and maintains an alternative-venue contingency for large-scale events.
PIE Act occupier timelines on any parcel with informal occupationMediumMediumOccupier due diligence before option exercise; lawful-process budget and schedule float carried in Phase 1 rather than assumed away.
High-risk action-sport injury and third-party liability exposure across seven venuesMediumMediumThe safety framework is engineered in, not bolted on: a four-layer Safety, Medical, Emergency Response & Risk Management System with a permanent on-site Sports Medicine & Emergency Centre, a ten-unit AED network, one senior responder plus two trained first responders per node per shift, node-specific engineered and procedural controls, documented opening checklists on a no-inspection-no-opening rule, RED/AMBER/GREEN triage with a rehearsed incident command chain, a contracted EMS and hospital SLA, and adult and guardian indemnity instruments. Quantities and the medical scope are validated against the final architectural plan, occupancy modelling and the appointed medical provider, and the instruments go through a South African attorney before use.
Construction cost inflation across a multi-year phased buildHighHigh10% contingency in the model, phased procurement, quantity surveyor appointment before tender, and a scope ladder that can shed non-core elements.
ZAR exposure on imported specialist equipment - wave technology, ramps, climbing wallsHighMediumForward cover on committed foreign-currency orders, local fabrication prioritised where certifiable, and equipment specified in phases.
Energy availability and tariff escalationMediumMediumRooftop solar and backup generation are in the capex build-up from the outset; wave-pool pumping is the largest single load and is modelled explicitly.
Single-site concentration - one asset, one city, one catchmentMediumHighFranchising and second-site optionality are deliberately deferred to Year 3+ so they are not funded from this raise, and the media layer is not site-bound.
Key-person dependency on the founderHighHighExecutive search underway for construction, finance and operations leadership; independent board to be constituted at first institutional close.
Model v1.0 inputs are placeholder-flagged and unauditedHighMediumPublished unvarnished rather than hidden. CFO appointment replaces placeholders with StatsSA, Eskom and supplier-sourced inputs before institutional close.
Event and sponsorship revenue is lumpy and unsignedHighMediumBase case carries none of it. Events sit in Layer C of the bridge so no investor is asked to fund on the strength of unsigned inventory.
No registered intellectual propertyHighMediumFiling roadmap published with dates and triggers; licensing revenue is deferred to Year 3+ and excluded from the base case.
Full risk register, water economics and phased EIA pathway sit in the data room

Intellectual property

The IP position, unprotected and stated.

As at the date of publication, Project Motion Holdings (Pty) Ltd holds no registered trade marks, no granted or pending patents, no registered designs and no executed or draft licence term sheets. Brand assets are protected only by unregistered common-law rights and copyright in the original works. The site uses TM, not the registered symbol, for that reason.

Mark / assetTypeClassJurisdictionStatus
PROJECT MOTION (word mark)Trade mark41 - sport & entertainment servicesSouth Africa (CIPC)Not yet filed
PROJECT MOTION (word mark)Trade mark25 - clothing & headwearSouth Africa (CIPC)Not yet filed
PROJECT MOTION (word mark)Trade mark28 - sporting goods & equipmentSouth Africa (CIPC)Not yet filed
PROJECT MOTION (word mark)Trade mark43 - food & beverage servicesSouth Africa (CIPC)Not yet filed
Project Motion logo deviceTrade mark (device)25 · 28 · 41 · 43South Africa (CIPC)Not yet filed
BUILDING MOTIONTrade mark41 - film & television productionSouth Africa (CIPC)Not yet filed
MOTIONTAG telemetryProvisional patent (scoping)n/aSouth Africa, PCT to be assessedNot yet filed
Step 1
CIPC availability search

Formal availability and conflict search on the word mark and device across classes 25, 28, 41 and 43 before any filing spend.

Immediate - funded from working capital
Step 2
File word and device applications

South African applications for the word mark and logo device in the four core classes, plus BUILDING MOTION in class 41.

On completion of the search
Step 3
Provisional patent scoping

Patent attorney assessment of whether anything in the telemetry and wearables concept is novel enough to file. If it is not, the claim is dropped from the investor case rather than restated.

Alongside any university research agreement
Step 4
International decision

Madrid Protocol and PCT filings assessed only once a franchising or licensing counterparty exists. Until then, international protection is an expense without a revenue line.

Year 3+

Creative funding

Two engines others don't have.

Building Motion · Film SPV
A film that funds the venue.

Ring-fenced SPV producing a five-part docuseries tracking the build, the athletes and the culture. Structured to unlock the SA DTI 30% Film & TV Production Incentive. Netflix and Red Bull Media are distribution targets under exploration for a 10-50M viewer reach - neither has been approached and no distribution agreement exists.

R23M
Production budget
R6.9M
DTI rebate
EasyProperties · Fractional raise
Own the Motion.

A proposed bespoke listing route via The Purple Group's EasyProperties platform would open 2M+ EasyEquities subscribers as co-owners and give institutional investors a secondary-market exit. Proposed only - no platform or listing agreement is in place.

R75M
Phase 1 raise
R100
Minimum unit

Contracting architecture

How a deal gets papered.

Seven commercial layers and twenty-two drafting instruments, from first NDA through to community MOU, so a counterparty can see the shape of an agreement before the first meeting.

LayerWorkstreamCore instruments
ARelationship formationNDA; mutual NDA; LOI; MOU; heads of terms; exclusivity / preferred-partner letter.
BLand & developmentLand acquisition; option; lease / licence; development partnership; JV framework; site access.
CProfessional servicesArchitect; engineering; QS; project management; environmental; legal; specialist consultant.
DDelivery & procurementPre-construction; construction / EPC; supply; equipment; installation; maintenance; logistics.
EOperationsVenue operator; concession; F&B; retail; hospitality; coaching; academy; event services; facilities.
FCommercial revenueSponsorship; naming rights; media rights; content production; licensing; merchandise; franchising.
GInstitutional & impactUniversity R&D MOU; sport federation MOU; community partnership MOU; public-sector engagement.
PM-01 Mutual non-disclosure agreement· NDA
PM-02 Heads of terms / commercial framework· Framework
PM-03 Land acquisition / site control LOI· LOI
PM-04 Land / development MOU· MOU
PM-05 Professional services agreement· Services
PM-06 Pre-construction services agreement· Services
PM-07 Construction / EPC agreement framework· Delivery
PM-08 Supply agreement· Delivery
PM-09 Equipment supply & installation agreement· Delivery
PM-10 Venue operating agreement· Operations
PM-11 Concession / licence agreement· Operations
PM-12 Sponsorship agreement· Revenue
PM-13 Naming rights agreement· Revenue
PM-14 Media & content partnership agreement· Revenue
PM-15 Content production agreement· Revenue
PM-16 Technology services agreement· Operations
PM-17 IP licence agreement· IP
PM-18 R&D / university MOU· MOU
PM-19 Sport federation MOU· MOU
PM-20 Event hosting agreement· Operations
PM-21 Athlete / ambassador agreement· Revenue
PM-22 Community partnership MOU· MOU
Advisory status

Working drafts. Not reviewed by Project Motion's legal counsel, not legal advice and not execution-ready. Advisory outlines of what a Project Motion LOI or MOU would entail; nothing here binds any party.

Request the templates

Retail & community layer

Institutional capital is not the only layer.

Alongside the institutional and consortium raise, Project Motion intends to open a retail and community participation layer: direct shareholding for friends and family, pooled crowdfunding through a regulated platform, and fractional exposure to the venue property through a listed fractional platform such as EasyProperties. Retail participants earn reward benefits - locally manufactured apparel, early access, member pricing and session credits - which are funded from operating budget and are never presented as return on capital.

Expression-of-interest register only. No securities are on offer, no funds are collected, and there is no application, listing, partnership or endorsement in place with any platform. Any such route is subject to platform approval and applicable FSCA and Companies Act requirements.

See the retail participation routes

Request the full data room.

Deck, financial model, site plans and consortium structure available under NDA.

All figures in ZAR · Forward-looking projections · Confidential